Senior individual contributor who owns brand architecture and naming across the Anthropic and Claude brands. Decides where new products, models, features and programs sit in the portfolio, when something earns a name, and leads naming from brief to launch for a global audience of enterprise buyers, developers and the public.
Key requirements: Deep brand architecture expertise across multi-brand portfolios; experience rebuilding company/product brand systems; fluent in branded-house vs endorsed vs house-of-brands models; strong naming craft; self-directed senior IC who can set a year-out roadmap