Director, Product-Media & Creative Activation

Source role excerpt: Assets are organized with quality metadata and status visibility. AI-assisted checks catch format, duration, safe-zone, and related issues before launch, while performance insights and quality signals inform creative decisions. Campaign activation: Media plans become structured, launch-ready campaigns including targeting, budgets, bidding, and naming rules. Approved creative reaches buying environments with automated tagging, mapping, and pre-launch integrity checks. The source also describes campaign optimization spanning media and creative, with algorithmic optimization using ML models.