Defines the role video plays across Figma brand, social, editorial, product launch, community and events. Owns format architecture and prioritization, builds recurring video franchises that compound audience, and runs the production model across in-house, agency and creator partners.
Key requirements: 10+ years in video, brand storytelling, editorial, content strategy or production leadership including leading a video function; track record of recurring video franchises that grew an audience; end-to-end production model ownership (budget, partners, pipeline)