Directing
Gaston Calivari
Commercial director crafting funny, human brand stories across live action and AI-assisted production.
About
I’m a commercial director based in Buenos Aires, working across Latin America and the US. I’ve directed campaigns for brands like Coca-Cola, McDonald’s, Mercado Libre and YPF, shooting in Argentina, Uruguay, Chile, Ecuador, Mexico and the United States, and adapting ideas to each market’s culture and humor. My work leans on character, timing and a bittersweet, slightly absurd sense of comedy. I love directing performances that feel lived-in, with actors and non-actors alike. I write, develop treatments and lead crews from concept through production and post, working closely with editors, DPs and post teams. I’m equally at home with AI-assisted workflows, and I enjoy choosing the right mix of live action and new tools for each story.
Toolkit
1–2 years with AIWriting · Creative direction · Cinematography · AI video · Editing & post · Directing actors · Commercial directing · Brand storytelling · Scriptwriting · Hybrid live action + AI workflows · Concept development · Comedy directing
Work with Gaston
Contact links are for Machine Cinema members.
Already a member? Sign in