Creative direction
simon baret
Conductor of an orchestra that cannot read music.
@simon-baretNot lookingGrenoble, France
About
Simon Baret, Creative AI Designer. I spent 25 years creating imagery for advertising, and since 2024, I’ve spent my days negotiating with generative models—machines with plenty of imagination but zero taste. My real job? Giving them some. I direct short films and experimental music videos, build workflows for my agency, and share pretty much everything I learn. I serve as a Creative Partner for Melius, Kling AI, Dreamina AI, and Machgen, and I’ve picked up a few awards in 2025 and 2026—proof that the machines finally got the hang of it.
Toolkit
2–4 years with AIExpert
KlingMidjourneyNano Banana
Proficient
ClaudeElevenLabsSeedance
Familiar
Suno
AI image · AI video · Cinematography · Editing & post
Work with simon
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