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Construction

AI Creative Direction and Execution · 2026

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Danny Ratcliff

@dannyratcliff · Multi Award Winning AI Director with 20+ years of Traditional Experience

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“Construction” is one of 5 spots created in 2026 as part of an international campaign for the financial platform Xero. The versions of each spot included localizations for UK, Singapore/Malaysia, Australia and South Africa, with talent and key location changes for each version. Generative AI tools used for the project include Seedance2.0, KlingAI, Luma Ray 3.2, Luma Boards, GPT-2 and NanoBananaPro.

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